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Peugeot 308 RC Z and hybrids

Published: 13 September 2007

Peugeot 308 RCZ: the lowdown

The Peugeot stand at Frankfurt was a timely reminder just how much the market has fragmented these days. It was packed with 27 cars in rambling hall 8 – five of which were new concept cars, albeit mostly versions of existing production cars. But there was little doubt which was most eye-catching: the 308 coupe concept was an elegant reminder that French design shouldn’t be written off quite yet. The 308 RC Z is a 2+2 show car that is tipped for production within two years, and it looks really good in the metal. Where most body derivatives of mainstream hatchbacks retain a strong family look, the RC Z has a character all of its own, by turns Audi TT profile and Nissan 350Z roofline. It’s quite a looker, surprisingly, and that Zagato-style double-bubble roof is deliciously cool. It’s powered by the BMW-PSA 1.6 petrol, turbocharged to produce 218bhp in this example – a good 40 ponies more than in today’s production cars, while lightweight materials are used to keep bulk in check. Watch out for hotter versions of both the Mini and 207/308 family using this engine in the future.

Other Peugeot show highlights

What’s the biggest trend of recent years, an easy way for manufacturers to create new niche products at minimal outlay? You’ve guessed it – it’s the soft-roader. And Peugeot launched a new one at Frankfurt. It’s an Outdoor version of the 207 SW, a slightly toughened-up version of the French supermini. It’s an inch and a bit higher up for a taller stance and has new alloy wheels, tougher rubbing strips and other minor details for the faux-by-four look. It remains resolutely front-wheel drive, though so housewives shouldn’t veer off the road too far. Knowledgeable types might scoff at cars like the 207 Outdoor – named after last year’s concept car – but they represent an easy win for manufacturers ever eager to broaden the appeal of their bread and butter cars. And they can sell them at a tidy premium; Peugeot reckons it’ll charge around £500 more for the Outdoor when UK sales start in November. The same applies to the 207 SW RC concept, a sportier estate unveiled alongside the Outdoor. This one has a more performance bent and is likely to be badged Sport, thanks to its turbocharged 175bhp 1.6 from the GTI. It gets softer suspension than the hot hatch, though, and less extreme sports seats.

Surely the Peugeot stand had a green message, too?

You bet. Frankfurt also hosted the world premier of the 308 Hybrid HDI. That’s right – Peugeot and sister firm Citroen are pursuing diesel hybrids where the majority prefer to chase the petrol hybrid model. We’ll get a production version of the 308 hybrid by the end of the decade, fitted with a particulate trap to burn off the nasties associated with burning derv. Peugeot talks of a 35 percent reduction in CO2 emissions over a conventional diesel, it’s now just working on cutting the cost of the diesel-electric powertrain so it can launch it at a competitive price. If diesel’s not your thing, you should take note of the 308 Bioflex. Like other manufacturers, Peugeot is wisely refusing to put its environmental eggs into one basket, and is also developing E85 versions of its new family hatchback. What was the fifth concept on the Peugeot stand? A 308 SW Prologue concept that’s a thinly veiled teaser of next year’s estate version of the 308. Who said customer choice was dead?

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet

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