Fiat bans grey cars – switches to sun-kissed Italian spectrum | CAR Magazine

Fiat bans grey cars – switches to sun-kissed Italian spectrum

Published: 27 June 2023 Updated: 27 June 2023

► Fiat bans grey cars from 2024
► Only zingy paint from now on
► Starts with next year’s 600e

Ever berated how modern streetscapes have become too monochrome? Trudge down a typical British city road and you’re faced by row upon row of silver, grey, muted metallic hues. Not any longer, at least if Italian car brand Fiat has anything to do with it.

‘We decided to stop the production of Fiat grey cars,’ said Olivier Francois, CEO and global chief marketing officer at parent company Stellantis. ‘This is challenging and disruptive and it is aimed at further reinforcing Fiat’s leadership as the brand of joy, colours, and optimism.’

The first car to banish grey paint is the upcoming Fiat 600e electric family car, which will be unveiled in full on 4 July 2023.

A quarter of all new cars in the UK are grey, says SMMT

Grey is the most popular colour for new cars registered in the UK, according to the Society of Motor Manufacturers and Traders (SMMT). More than one in four new cars sold here last year was painted grey.

An extraordinary 63% of all new cars hitting the road in 2022 were painted grey, black or white, it found.

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By Tim Pollard

Group digital editorial director, car news magnet, crafter of words