New Ford Fiesta price hike hits home: no more four-figure fun

Published: 23 August 2016

► Basic Studio and Style trims ditched
► Entry-level Fiesta now costs £13k
► Changes due to impending Ka+ launch

The days of the four-figure new Ford Fiesta seem to be long gone, with the small hatchback now commanding a £13,395 starting price – due to the deletion of the two entry-level trims.

Why the change?

A Ford spokesperson said: ‘We’re launching Ka+ next month and that will available for under £10,000 (£8995 base price, £9995 for a Zetec), and what we didn’t want to see was cannibalisation of our own products.

‘Also, Studio and Style [the entry-level trims] only made up 3% of our sales mix, with the majority of customers opting for Zetec and Titanium trims, so we thought it made sense to make the Fiesta a bit more upmarket.’

Will any of this carry over to the next Fiesta?

The sixth-generation Fiesta has been around since 2008 and will soon be replaced by a larger and more expensive version, due to be unveiled later this year. Ford suggests that the new line-up will start with a Zetec trim level, too.

Read CAR magazine’s Ford Fiesta review

By Adam Binnie

Bauer Automotive's new cars editor; likes bikes and burgers, often over-tyred