James Bond will drive Ford's forthcoming Mondeo in the latest 007 adventure, Casino Royale.
Ford has released images of the Mondeo hatch in action on the Casino Royale set. The latest Bond – actor Daniel Craig – will drive the 'hire car' after arriving in the Bahamas on the trail of terrorists. Ford will hope life will not imitate art, with it having to offer cheap Mondeos to rental fleets like Hertz in a bid to keep registrations up. As in previous Bond film Die Another Day, which prominently featured the Ford Thunderbird, Range Rover and Aston Martin Vanquish, Ford has done a deal to promote a few of its cars in the new film. An original Aston DB5 appears in Casino Royale trailer, and Bond also drives the forthcoming super-DB9, the DBS.
Ford Motor Company's jumping on the Bond bandwagon won't end there. You've probably already guessed it from the excruciating adverts already polluting your newspapers and TV screens, but the Blue Oval's latest promotional offers have a 007 flavour, being licensed to reduce stock levels. Click the link for pictures of the estate version and full details of the new Mondeo, which goes on sale in spring 2007. Casino Royale goes on general UK release on 17 November.