Why is new 2015 Ford Mondeo so late to launch? | CAR Magazine

Why is new 2015 Ford Mondeo so late to launch?

Published: 08 October 2014 Updated: 26 January 2015

The new Ford Mondeo was first shown as a US-spec Fusion at the Detroit motor show in January 2012 – and is only just being launched in Europe now, nearly three years later.

Does this make the new 2015 Mondeo out of date before it’s even arrived in UK showrooms? To find out, we asked the top brass of Ford of Europe to explain the delay and tell us what the hold-up means.

So why is the new Ford Mondeo nearly three years late to launch in Europe?

The Mondeo was delayed while the Blue Oval focused on balancing the supply and demand of its industrial footprint. This was vital to stem the flow of red ink – European losses ballooned to a colossal $1.6 billion in 2013.

‘The tough restructuring decisions Ford made in 2012 reduced our installed vehicle assembly capacity in Europe, excluding Russia, by about 18% or 355,000 units,’ said Uli Koesters, Ford of Europe’s vehicle line director. ‘In 2012, our installed capacity utilisation was below 70% in Europe, excluding Russia.

‘With our restructuring (and assuming the industry remains at around 14 million units) we would be at more than 80% capacity utilisation,’ Koesters added. ‘But we expect the market to grow to approximately 15 million units in 2015, plus Genk only closes at the end of 2014. With the actions we are taking, we will have a capacity level that is far healthier and still allows for further growth in volume.’

What does the delay mean to the Mondeo?

Koesters is adamant that the hold-up has in fact improved the Mondeo’s readiness for European launch, rather than pushed the car beyond its sell-by date.

’It is important to note that in Europe we will ensure a robust high-quality launch of two additional body styles (the five-door and the wagon) which requires some additional time to refine,’ he said.

‘We have also been able to deliver a wider variety of powertrain options for our customers, including the  triple-International Engine of the Year award-winning 1.0-litre EcoBoost, a range of fuel-efficient diesel engines, including the 207bhp high-power diesel option. On top of this, we are also launching our new Vignale Mondeo from 2015, that was not previously in the plan.’

High-power diesels such as the 207bhp TDCI have been engineered for European Mondeos

And how is Europe’s 2015 Mondeo different to the US Fusion?

There’s no arguing that the fundamental architecture of the Mondeo is arriving nearly three years late. But Ford of Europe’s vehicle dynamics manager Geert van Noyen argues that the delay allowed Ford to fine-tune the new Mondeo for regional differences.

‘The all-new Mondeo is a brand new car to customers in Europe and we think it looks great, even after the new face of Ford debuted on the Fusion,’ he told CAR. ‘The car will arrive in dealerships in all body styles across Europe from November 2014.

‘In the time period between the Fusion launching in North America and the Mondeo launching here in Europe, Ford has added significantly new features the car that would not have been available previously. Pre-Collision Assist with Ford’s first global application of Pedestrian Detection technology is a key example of this, and we have done extensive work on the dynamics of the new Mondeo compared to the Fusion.

‘In Europe, it’s important to remember that we have a few crucial market differences: customers are allowed to drive faster, the payload is higher, standard tyres in Europe are summer tyres versus all-season in the US.’

Click here to read our guide to the new 2015 Ford Mondeo.

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By Tim Pollard

Group digital editorial director, car news magnet, crafter of words