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Jaguar is poised to make a major product announcement this morning at 10.30am BST. CAR is reporting live from the Marriott Hotel Grosvenor Square in London and will report the news the moment it's announced.
We understand it's a big product announcement, suggesting that a new model line will be confirmed. And all the signs are that it's one to whet the appetites of enthusiasts.
Which new Jaguar will be confirmed today?
CAR has already revealed Jag's proposed 3-series rival, dubbed X760, and a new XE sports car. Other possibilities include an XF bodystyle or another concept altogether.
Land Rover has already confirmed its hybrid plan, so we expect Jaguar to announce its own hybrid intentions imminently.
Local BBC radio stations in the Midlands today reported that a new manufacturing facility in the area could be announced and speculated that the group could launch as many as 40 new models in the next five years.
That sounds ambitious, but not incomprehensible across Jaguar and Land Rover. Audi has famously committed to more than 40 model lines by the middle of the decade.