► EV brands team up
► On two wheels and four
► Dealership tie-up for now
Polestar has strengthened its partnership with CAKE bikes, building on of the few automotive collaborations that actually make sense.
Essentially Polestar on two wheels, CAKE uses the same ‘testing-laboratory clean’ aesthetic as Volvo’s trendy offshoot – and there are other similarities too. Alongside their Scandinavian roots, both brands also work with Öhlins shocks – and more importantly, both are EV-focused.
Future electric cars
The partnership began last year with both brands showcasing their products alongside each other, but soon CAKE will end up in Polestar Spaces – so dealerships, then.
‘Polestar feels connected to CAKE, sharing both a belief in redefining performance and a passion for design. Our desire to create an electrified and emission-free future is a clear bridge between us,’ said Polestar CEO, Thomas Ingenlath.
;The motorcycle industry is undergoing a similar shift towards electrification as the automotive industry. And with respect to those shifts, CAKE is ahead of the curve,' said CAKE founder and CEO, Stefan Ytterborn. 'CAKE urges people to explore with respect and speed up the transition towards a zero-emission society. We feel our high-tech bikes, with a beautiful design, inspired people to do exactly that.'
Is this important?
This is just a low-level partnership for now, but with electric bikes seeing a similar surge in popularity to electric cars, it’s possible both brands could work together on a more technical basis in the future. After all, the R&D involved in EV technology doesn’t come cheap – just ask VW, BMW and Mercedes.
Furthermore, last-mile solutions are still being thrown around by car makers. The idea of EV or SUV carrying an electric bike has already been shown by Ford and Tesla – Polestar could be gearing up to offer a similar solution.