Porsche approves the Cajun, a junior 4×4

Published: 29 November 2010

Porsche’s supervisory board today confirmed it would build the Cajun, a junior SUV to slot beneath the Cayenne in its range.

The announcement from Stuttgart confirmed the ‘working name’ Cajun and said the new model would increase growth. Critics will surely say that the Cajun represents yet another move away from Porsche’s sports car roots, but don’t forget the effect that Cayenne sales have had on the company’s balance sheets.

Porsche Cajun: the background

The Cajun is pitched as an ‘efficient and sporty model’ and a smaller ‘SUV’. Porsche promises light weight, ease of handling and agility.

The brief statement from the supervisory board also revealed that Porsche would target younger buyers with the Cajun. Look out for a raft of VW Group bits and pieces underpinning the Cajun, which is destined to share much of its 4×4 architecture with the Audi Q5.

What will the new Porsche Cajun look like?

Too early to call at present, although we did scoop what we thought could have been the ‘Roxster’ back in 2008 (see related articles left).

The image above right was an early design sketch for the Cayenne; put it through the photocopier at 80% and you might get a good idea!

>> Click ‘Next to read the short announcement from Porsche confirming the Cajun

The statement from Porsche confirming the new Cajun junior SUV

Stuttgart. During its meeting today, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG, Stuttgart, laid the foundations for continuous and successful growth of the company. The Supervisory Board instructed the Board of Management to drive forward the development of a further model series up to series production. Under the working name “Cajun”, this efficient and sporty model will further expand the world’s most successful Porsche segment in the SUV sector. In addition to the new Cayenne, which has clearly consolidated its market position as the most successful sporty SUV in the premium segment, the “Cajun” will also have a very positive impact with its typical Porsche features such as light weight, ease of handling and agility. As an attractive entry model in the Porsche world, the “Cajun” will attract new and even younger customers to the premium brand along with the Boxster, the market leader in the segment of two-seater, mid-size sports cars.

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet