Super Bowl 2013: the best of the car ads | CAR Magazine

Super Bowl 2013: the best of the car ads

Published: 04 February 2013 Updated: 26 January 2015

Audi, Mercedes and Volkswagen did battle in a $300-million blowout overnight, as the car industry unleashed its hottest, latest advertisements during Super Bowl XLVII.   

Mercedes ramped up the campaign for its new CLA baby coupe (based on the A-class), and Audi plugged the new S6. Scroll down to watch our round-up of the ads.

A thirty-second slot for Super Bowl XLVII costs advertisers a cool $3.8m (£2.4m). These slots are claimed to be the most-watched seconds of live television, with an estimated audience of 110m viewers in the US alone.

Click ‘Add your comment’ below to tell us your favourite ad.

Audi S6


Mercedes CLA

For CAR’s Mercedes CLA coverage, click here 

Hyundai Santa Fe: ‘Team’

Click here for CAR’s Hyundai Santa Fe first official pictures story

Hyundai Sonata: ‘Stuck’

To read CAR’s long-term running report of the Sonata’s European i40 sister, click here

Kia Sorento: ‘Space Babies’

Click here for CAR’s Kia Sorento news

Toyota RAV4: ‘Wish Granted’

For CAR’s previous coverage of the new Toyota RAV4, click here

Volkswagen Beetle: ‘Get In, Get Happy’

Find CAR’s VW Beetle news here


By Ollie Kew

Former road tester and staff writer of this parish