Maserati's big electric push: all future models will be EV or hybrid

Published: 26 September 2019

► All about Maserati's electric car plans
► New models to be EV or PHEV
► Plus new electrified Alfieri plug-in 

Maserati today confirmed that it was electrifying its whole range - from sports cars to saloons and crossovers. The company is turning its Italian HQ into an electric car centre of excellence, it says, confirming that all future Masers will be made in Italy.

The news comes as reassurance for Fiat Chrysler Automobiles (FCA) plants in Modena, Cassino and Turin (both Mirafiori and Grugliasco factories), which had feared they would lose out to production elsewhere.

Maserati revealed that every new model in the pipeline will be either hybrid or full battery electric, and vowed that the switch from oil to volts wouldn't dent its commitment to 'innovation and the high performance embedded in the brand’s DNA.' It also committed to 'extended range and ultra-fast charging capabilities,' perhaps made easier by the brand's relatively late arrival into the electric car space.

Electric Maseratis: which EVs and hybrids to expect

The company has been unusually candid with its product road map. It has confirmed the first electrified models come next year:

  • First hybrid Maserati  Revised Ghibli saloon, due 2020
  • First hybrid Maserati sports car  New junior GT based on Alfieri concept, due 2020 (see below)
  • Small SUV  Sub-Levante crossover coming 2021, hybrid and electric options expected

Official confirmation of electric Maserati sports car

The Alfieri will be offered as both a coupe and cabriolet, according to the presentation above seen by CAR magazine. The Alfieri is now an old concept car, dating back to 2014 - so expect numerous changes before production next decade.

The company confirmed this of the new sports car: 'The first of the totally new Maseratis to appear will be the eagerly-anticipated sports car – packed with technology and reminescent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.'

And this of the electrified small crossover: 'Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the brand thanks to its innovative technologies. An investment of approximately €800 million has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021.'

Mercedes-Benz electric cars: our guide to Merc EVs

Why Maserati EVs will also bring autonomous skills

Most manufacturers are responding to the fast-changing technological landscape by developing self-driving cars alongside EVs. Maserati is no different. It has committed to offering Level 2 autonomous systems and will quickly roll out Level 3, 'hands-off' tech as soon as it is ready, with 'the ability to manoeuvre in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.'

Maserati also confirmed it was building a new paint shop in Modena, where customers will be able to come and watch their car being painted for the first time. Presumably a nice shade of green, with this new, more saintly electrically powered and ecologically aware age.

Further electric car reading

The best electric cars and EVs on sale today

How much does it cost to charge an electric car?

The best hybrids, plug-ins and PHEVs

Wireless electric car charging

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet