► Brand goes all-electric by 2030
► New small electric SUV below XC40
► C40 the second of many EVs to come
Volvo has committed to being a fully-electric car brand by 2030 with the launch of the new C40 SUV. But, on top of that, Volvo’s CEO Håkan Samuelsson, says there will be a new small electric SUV to sit underneath the XC40.
‘We need to expand even more [with SUVs], we are planning something smaller even than the 40 Series. I would guess that we need less variants of sedans and wagons,’ Samuelsson told us in an interview after its 2030 announcement, ‘We’ll still have them but probably not as many, with more SUV models instead.’
But, while the brand aims to capitalise on the SUV boom, the boss still has one eye on what else is coming: ‘We will see more streamlined cars. We need to work with lower air resistance – there is not a need for a big grille – everything to improve the range for a car. But there is always a pendulum move – now everyone moves into big SUVs, but I think maybe the preference for smaller families and single persons will also mean that there is a future for something else than SUVs.’
Volvo: fully electric by 2030
Volvo’s top brass believe battery-electric vehicles can embody the company’s core values better than ever. The brand’s plans involve phasing out its remaining combustion engines, hybrids and plug-in hybrids. The aim is to make 50 per cent of its sales by 2025 fully electric, with the aim to make that 100 per cent by 2030. That commitment extends to cranking out at least one new pure electric car a year.
While the C40 reintroduces the ‘C’ nomenclature to Volvo’s model range, Samuelsson assured us that the rest of the product range is expected to continue with the S (saloon), V (estate) and XC (SUV) names, even if they end up ‘morphing’ into fully-electric models in their next generation.
Volvo’s boss on electrification
Chief executive, Håkan Samuelsson, who had been driving the new XC40 EV for a month before anyone else could get near one, told CAR in 2020: ‘If you can charge, I think an absolute majority of our customers will really appreciate the benefits of electric cars. I’m one of them. I can charge here at work, I can charge in my garage at home, and when I do a long trip at the weekend, I now learn where to fast charge and it’s really no problem, takes me 30 minutes. For me an electric car is the perfect solution. I will never go back to anything else.’
Samuelsson has no doubts that Volvo has backed the right horse: ‘I feel quite confident, and definitely more confident than I would feel if we had taken another strategy – for example neglecting electric cars and staying with petrols or hybrids.’
He added: ‘In the last year we came to the conclusion that no, this is not just another powertrain choice for our premium cars – this is the start of a new all-electric premium segment. This is our first car in the world’s premium segment. The premium segment will be all-electric. We have ambitions of course to be a really big player in the electric premium segment, and there’s still a job to do for us in the next 10 years.’
R&D chief Henrik Green shares the CEO’s vision: ‘Our pure electric vehicles will be a better experience than non-pure electric vehicles. We are not trying to stand out as the most lightweight, super-energised, racetrack kind of vehicle. We come from personal safety, sustainability – it’s going to be very comfortable and pleasurable but not race-orientated to drive.
‘The role that the car plays in society is much more interesting and challenging and inspiring work than doing 300kph on the Nürburgring – which is a different challenge, and I respect that fully for those people who work with that. But for me and what we do it’s much more interesting to see how can we make the planet sustainable, how can we keep people safe. I mean, millions die in vehicles. How can we be part of reducing that or eliminating that? We are for people who use their cars in the daily commute. How do you get back and forth to work in a pleasurable experience? Your Spotify list works how it’s meant to work, it plays what you want to hear. It navigates to where you need to charge your car. That’s much more the challenge that we focus on.’
The switch of focus within Volvo had been stark and swift. ‘As an organisation and as a team we have really transformed ourselves, aiming now fully into pure electric. We have had a very good process of re-training people from combustion engine development and adjacent development of vehicles based on combustion engine technology into working with pure electric vehicles. It’s not a journey for all, but I’m very happy and pleased with the fact that so many have chosen to take that journey with us.’
Some aspects of his job have changed more than others: ‘If you go into pure electric propulsion systems and you talk about range, you talk about charging speed etc, it’s very traditional automotive attributes. It’s physics, it’s mechanics, it’s electricity, power, efficiency, so it’s very easy to get the same engineers to start chasing new boundaries.
‘It’s been a more difficult transition if we, for instance, talk about Android. We brought Android into the vehicle instead of making our own navigation system and our own speech, and dealing with a partner, that creates psychology-wise an even bigger transformation for us as a team.’ But worth it? ‘I love it.’
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