Yes, yes - we know. We've been scooping the new Range Rover aplenty. But that's what happens when the manufacturer in question - Land Rover - is based only an hour from your front door.
So forgive our indulgence by bringing you yet another new 2012 Range Rover scoop.
This time, the disguise appears to be shedding from the bonnet of the new Rangie.
A minor point, but we can now begin to make out the detailing at the front end.
New 2012 Range Rover: the lowdown
A quick recap on project L405. It's due to be unveiled in summer 2012 - the once-a-decade new Range Rover.
And this one is likely to be a big technological advance over today's Range Rover. For starters, there's a new premium lightweight architecture underpinning the luxury 4x4, which uses a higher degree of aluminium than before, like Jag's XJ, for a slimmer beltline.
It'll also underpin future Range Rover Sport and Discovery successors.
The 2012 Range Rover will increasingly rely on V6 power, but V8 petrol and diesel will be offered for those markets that simply must have a bent eight under the hood.
Hybrid power will follow; Land Rover is developing both petrol and diesel hybrid powertrains, although it is not yet clear which will arrive first.