Coachbuilt Rolls-Royces (2007) | CAR Magazine

Coachbuilt Rolls-Royces (2007)

Published: 12 June 2007 Updated: 26 January 2015

Rolls could team up with Italian coachbuilders

Rolls-Royce is considering turning to coachbuilders like Bertone and Zagato to build bespoke Phantoms for the customer who wants to stand out from the crowd. Like the earliest Rolls-Royce models, the Phantom and Drophead Coupe soft-top could be taken off the Goodwood assembly line in rolling chassis form and sent to one of the well-known styling houses, CAR Online has learned. Bosses are considering small batches of derivative bodystyles in conjunction with renowned coachbuilders like Bertone and Zagato. Under current plans, both the design and assembly would be farmed out, as the English factory is already running at full steam preparing for the New-Generation Sedan codenamed RR04. The long-term plan is for Goodwood to build as many as six different model variants – three bodystyles per platform; but total output is unlikely to exceed 2500 units per year, to keep the brand exclusive.

By Georg Kacher

European editor, secrets uncoverer, futurist, first man behind any wheel