New Rolls-Royce Ghost: next Roller to be more minimalist

Published: 27 July 2020

► New 2021 Rolls-Royce Ghost
► Due to be shown this autumn
► Aluminium, 4wd, luxe galore 

Rolls-Royce has released a sketch of the next Ghost, and provided  new information about its next super-luxury saloon. Along with a sketch which reveals almost nothing, the company has also released an open-letter from CEO, Torsten Müller-Ötvös, and it suggests a slight change in design language.  

In the letter, Müller-Ötvös reveals that customers wanted a more minimalist look for the new Ghost, and it’s a style Rolls-Royce is calling ‘Post Opulence’. How reduction and restraint work on a car that’ll cost the price of a small house remains to be seen.  


Next Rolls-Royce Ghost: what you need to know

We’ve already spied the car inside and out, though most of the new car is disguised. As with seemingly all launches nowadays, the new Ghost will be teased over the coming months; expect a collection of animations and shadowy pictures as we head closer to a real launch. That’s likely to be this autumn. 

The new, second-generation Rolls-Royce Ghost is preparing for launch this autumn - and these latest spy photos prove it'll be more of a baby Phantom than ever.

CAR magazine understands the baby Roller will be unveiled in the fourth quarter of 2020, pointing to UK sales later this year or early next. The new 2021 Ghost is understood to use the same scaleable platform architecture as the latest Phantom launched in 2017 and the Cullinan SUV revealed a year later.

In a statement, Rolls-Royce told us: 'The marque’s proprietary aluminium spaceframe [below] will underpin all future Rolls-Royce motor cars. Its flexibility, scalability and unique construction will safeguard the marque’s unique position as the ultimate arbiter of super-luxury transportation and the world’s leading luxury house.'

The Rolls-Royce Architecture will underpin the new 2021 Ghost

It's not the first time we've spied the new Ghost: our photographers caught it on a car trailer mixed in with a set of BMW cars, including an X5 and 8-series convertible, last year (see gallery).

That shared aluminium architecture points to a similar range of powertrains, including the 6.75-litre V12 already in service in the Phantom and Cullinan. All-wheel drive is also coming to the Ghost for the first time, CAR magazine understands, broadening its appeal in markets where extra traction is a must-have.

Predictably, much of the interior will be familiar too - with shared digital systems and hardware, albeit wrapped up in its own classy design. Our spies have poked around inside a disguised prototype (below).

Inside the new 2021 Rolls-Royce Ghost interior

The new Ghost could also be the car that heralds the start of RR’s electrified future. Rolls-Royce CEO, Torsten Müller-Ötvos, has suggested Rolls-Royce is likely to skip straight to full electric, avoiding stepping-stone hybrid tech.

CAR magazine's guide to the best electric cars and EVs

Rolls-Royce sales figures

In 2019, Rolls sold 5152 cars to the world's wealthier car buyers - a new record. That figure is likely to head south this year, as a result of the viral pandemic disrupting supply chains everywhere. However, the Goodwood factory was the first to reopen in the UK after the enforced lockdown period.

Rolls-Royce Ghost LWB

Having new product - such as the Cullinan and new Ghost - will help stimulate demand, and so will spinning off different bodystyles from the modular architecture. Our latest spy photos suggest that regular and long-wheelbase variants will again be offered (see LWB in main image above).

The new 2021 Rolls-Royce Ghost still has the rear-hinged coach back doors, just like its larger siblings and the Ghost that came before it - and you can tell just from these camouflaged images that the overall shape and design won’t stray too far from the previous-gen Ghost.

Stay tuned for more details when we get them.

Check out our Rolls-Royce reviews

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet