A car for our times: austerity brand Dacia notches up 4m sales | CAR Magazine

A car for our times: austerity brand Dacia notches up 4m sales

Published: 28 June 2016

Dacia sells 4 millionth car
► That’s modern-era sales
► Brits have lapped up 78,000

Budget brand Dacia has notched up 4 million sales since it relaunched under Renault’s wing in 2004. It’s a sign of the times – with austerity chic being very much in vogue, as excessive consumption falls out of favour with buyers around the world. 

Put bluntly, you get a hell of a lot of car with products like the Duster crossover (from £9495) and Sandero mini (below – and from £5995, Britain’s cheapest new car). It’s not hard to see their appeal.

Dacia: a UK success story too

The company has sold 78,000 Dacias in the UK since the brand was introduced here in April 2013. Globally, it’s sold in 44 countries – and it enjoys notable success in France, where it’s currently tracking in fifth place in the sales charts in the first half of the year.

This explains why you see so many of them on French roads. And why Dacia organised a picnic party in Paris on Sunday to mark the four millionth owner, Denys Charrasse who bought a Duster.

Want to join the party? Dacia UK is organising its own British celebrations at Bruntingthorpe in Leicestershire on 13 August 2016.

Britain's cheapest new car: the £5995 Dacia Sandero

By Tim Pollard

Group digital editorial director, car news magnet, crafter of words