► Honda raises UK pricing
► Average increase of 2.3%
► Across the whole range
Honda has announced a series of price rises across its UK car range, with increases averaging 2.3% – and peaking at 4.4% on its new HR-V.
The managing director of Honda UK, Philip Crossman, said that the company had reviewed prices and concluded theirs were too low.
Honda price rises for 2016
Honda hasn’t raised prices for two years, with the last increase happening in January 2014. It is staggering the roll-out of the 2016 model year pricing:
- HR-V Prices +4.4% from 1 December 2015
- CR-V Prices +1.9% from 4 January 2016
- Jazz Prices +2.3% from 4 January 2016
- Civic Prices +2.3% from 4 January 2016
‘In the wider context we must ensure industry price competitiveness,’ said Crossman, who pointed out one rival has just inflated prices by 3%. ‘To achieve this we have undertaken a comprehensive review of our product pricing over the last three years to understand where Honda sits in comparison to our main competitors and have determined that we need to raise prices accordingly.’