Farewell Phantom: Rolls-Royce builds last of the modern limos | CAR Magazine

Farewell Phantom: Rolls-Royce builds last of the modern limos

Published: 31 January 2017 Updated: 31 January 2017

► Rolls-Royce Phantom Mk7 RIP
► Last Phantom rolls off the line
► New limo due later in 2017

The last Rolls-Royce Phantom has rolled off the line in Goodwood, West Sussex, closing a milestone chapter in the luxury car maker’s history. 

The seventh-generation Phantom is the car that relaunched the brand under BMW ownership since January 2003 – and set the template for modern Rollers. 

Fourteen years later, its work is done. Retirement beckons…

More on the last Rolls-Royce Phantom VII

The last limo of this era is an extended-wheelbase limo commissioned by an unnamed serial Rolls-Royce collector, who’s dressed it in the style of a 1930s ocean liner. 

The last Rolls-Royce Phantom VII

All the way from the powder blue leather trim, maritime-inspired clocks and – get this – even a special lambswool carpet with a hand-cut wake effect. Seriously.

Stay tuned for more on the new Phantom VIII, due to introduce a new aluminium architecture that’ll power the next generation of Rolls-Royces, including a shock new SUV. It’s all change at Goodwood.

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By Tim Pollard

Group digital editorial director, car news magnet, crafter of words