The wealthy are healthy: Rolls-Royce posts UK sales record | CAR Magazine

The wealthy are healthy: Rolls-Royce posts UK sales record

Published: 09 January 2017 Updated: 09 January 2017

► Rolls-Royce sold 4011 cars
► 2016 is second highest year
► UK posts new record

Rolls-Royce Motor Cars has announced its second highest sales year to date, suggesting the world’s wealthier motoring enthusiasts aren’t doing too badly.

Goodwood said it delivered 4011 cars in 2016, up 6% on the previous year.

Highlights of Rolls-Royce’s 2016 sales performance

Demand increased thanks to the launch of several new models, including the Dawn convertible, Wraith Black Badge (above) and Ghost Black Badge.

Every global region grew, apart from the Middle East, Rolls-Royce admitted. It’s not all doom and gloom in the oil states, however: the Dubai dealership was the world’s biggest single showroom.

Other areas of the world posted solid growth figures:

  • Europe +28%
  • Americas +12%
  • Asia Pacific +5%

A UK record, too

Brits bought more Rolls-Royces than ever before, with sales up 26%.

The company now has 136 dealerships globally (six more than in 2015). They’re hoping to be busier in the coming years, with the arrival of the new Phantom v2.0 and Cullinan SUV.

Click here for all of CAR magazine’s Rolls-Royce reviews

The new 2018 Rolls-Royce Phantom

By Tim Pollard

Group digital editorial director, car news magnet, crafter of words