BMW 1 Series (2024) review: champagne lifestyle, lemonade budget

Published: 24 September 2024
BMW 1 Series
  • At a glance
  • 4 out of 5
  • 4 out of 5
  • 4 out of 5
  • 4 out of 5
  • 4 out of 5

By Ted Welford

Senior staff writer at CAR and our sister website Parkers. Loves a car auction. Enjoys making things shiny

By Ted Welford

Senior staff writer at CAR and our sister website Parkers. Loves a car auction. Enjoys making things shiny

► 1 Series returns for a fourth generation
► BMW’s latest interior design adopted
► 
Still the premium hatch to beat?

If you’re shopping for the best small family hatchbacks and driving pleasure is a top priority, the BMW 1 Series has always been a top choice. Even with BMW’s never-ending onslaught of new SUVs, the 1 is (somewhat refreshingly) still its most popular new car in the UK. 

Brits especially love a champagne lifestyle on a lemonade budget and that plays beautifully into the 1 Series’ hands. Up to the end of August 2024, it was the UK’s 10th best-selling new car, outselling the VW Polo and even the Vauxhall Corsa. 

Such is its popularity, BMW is skipping the usual facelift and diving straight in with a new generation only five years since the previous car debuted (a short cycle for this firm), though it feels more like a significant facelift. Think Mk5 Golf into Mk6 and you’ll be on the right lines. 

Despite the rise of crossovers, family hatchbacks – particularly at the posher end of the spectrum – continue to be big business, with the Mercedes A-Class and Audi A3 remaining its arch rivals. And with these only having small updates in recent years, the new 1 Series stands a real fighting chance of reigning supreme. 

At a glance

Pros: Outstanding interior, great to drive, best infotainment of any small car
Cons: Small boot, ride is too firm, limited engine choice

What’s new?

While this 1 Series might look more like a heavy facelift, BMW is labelling it as the fourth generation of its hit hatchback, which has amassed three million sales since its introduction. 

There are some significant changes here, with the main one being its interior. The 1 Series is one of the last BMWs to adopt its ‘Curved Display’ layout, which merges the touchscreen and digital instrument cluster in one strip of glass, and runs on the firm’s latest operating system. Most interior switchgear is different to the old 1 Series too, and brings it up to modern BMW standards. 

BMW 1 Series

Under the surface there’s mild-hybrid technology for the first time and the design gets quite the overhaul. Key changes include a lower-looking front end courtesy of its smaller grille (yes, really) that’s narrower but wider and has an illuminated surround on higher-spec versions. BMW knows its audience so there’s a black roof available for the first time as well as lots of ‘M’ accessories to dial up the chav factor. 

What are the specs?

BMW’s UK division is drastically cutting down the number of derivatives of each car it sells, and despite the 1 Series’ popularity, it doesn’t escape this cull. Previously, this posh hatch was available with a wide range of petrol and diesel units, but now only two engines are offered – the 120 and sportier M135, which we’ve reviewed separately. Note the lack ‘i’ at the end of their names (e.g 120i), with this naming strategy being rolled out across all new BMWs, starting with the 1 Series. 

The 120 is a 1.5-litre three-cylinder unit that adopts a 48-volt mild-hybrid system from the related BMW 2 Series Active Tourer and X1, putting out 168bhp and 207lb ft of torque, enabling a 0-62mph time of 7.8 seconds and 140mph top speed. All new 1 Series models also use a seven-speed dual-clutch automatic transmission and front-wheel-drive – you might remember the backlash from the previous car when BMW decided to abandon rear-wheel-drive, not that it’s made the slightest impact on sales. 

BMW 1 Series

Despite the lack of diesel in the new car, the 120 should still prove relatively frugal, with BMW claiming up to 52.3mpg and 121g/km CO2 emissions. 

How does it drive?

Even with the previous generation’s switch from rear- to front-wheel-drive, the 1 Series still impressed with how it drove. This new model is no different, and even this entry-level 120 model delivers, with poise that rivals from Audi and Mercedes just can’t match. The steering has more feel than is customary in this class, and revisions to the chassis make it keen to turn in, with lots of grip even with the poor weather conditions on our test drive. 

The 120 has more than enough pace in most scenarios, with plenty of poke for overtaking and getting up to speed on motorways. It’s a particularly smooth and refined, too, lacking the coarse nature you get from a similarly-powerful A-Class or Audi A3. 

BMW 1 Series

Our Munich test drive was in especially damp conditions, but the 120 shrugged it off, with traction that doesn’t feel too dissimilar to the all-wheel-drive M135, and on sweepings bends, is easy to place and make progress. BMW’s thick-rimmed steering wheel (fitted to M Sport models) is always a bone of contention, however. 

Our test comes with the adaptive M suspension (standard on the M Sport and M135), which though great when you’re driving with sportiness in mind, never truly settles down even in everyday driving modes and constantly has a firm edge to it. Opting for the entry-level Sport trim and sticking with the smallest alloys will likely prove the way to go for maximum comfort, but I can’t vouch for this until trying it in the UK. 

What’s the interior like?

The biggest change for this new 1 Series is unquestionably its interior, which takes a big technology step up compared to its predecessor. The key addition is the implementation of the Curved Display infotainment system, which seriously modernises the 1’s cabin. While no rotary iDrive controller is a bit of a shame, BMW’s infotainment is one of the best around, and especially in this class of car. The screen is clear, responsive and with easy shortcut functions to avoid meandering through sub-menus. 

Considering this is BMW’s entry-level model, the quality certainly never feels that way. Soft-touch materials are used throughout, with fancy backlit multi-coloured lighting in the dashboard trim that elevates the 1 Series’ cabin further. This changes colour depending on the drive mode, but also for warnings, such as the exit monitor that stops you opening the door into a cyclist, for example. 

BMW 1 Series

Where the 1 Series falls short is interior space. It’s never been an especially roomy car but if you opt for a model with the mild-hybrid system (which it will be if you don’t want the sporty M135), you lose most of the boot underfloor area and it reduces from 380 litres to 300, which is less than many superminis. Rear-seat space is also not all that generous, with a particularly narrow entrance that can make getting in and out awkward. There are far roomier hatchbacks if that’s a top priority. 

Before you buy (trims and rivals)

With BMW cutting back the number of versions available, the 1 Series’ £31,065 starting price suddenly looks quite expensive, While the cheapest new Audi A3 and Mercedes A-Class start from less money, if you find a like-for-like version to the 120, the BMW actually stacks up better in terms of value. 

BMW has scrapped the entry-level SE trim, with a choice of Sport and M Sport grades. Standard equipment is reasonably generous, including the Curved Display as standard, heated front seats and a reversing camera. 

BMW 1 Series

M Sport costs an additional £2,000 and adds larger 18-inch alloy wheels, adaptive suspension, a sportier bodykit and new sport seats that aren’t particularly comfortable.

Verdict

If you’re looking for a particularly posh-feeling small car, the new BMW 1 Series more than delivers. Its new interior and impressive technology feel steps ahead of an A-Class or A3, and it remains the best to drive out of the trio, too. 

But the ride quality will likely prove more of an annoyance on UK roads, and the limited engine range means we can see buyers favouring the Audi and Mercedes over it, given they are available with a wider range of petrol and diesel engines, as well as a plug-in hybrid. 

Specs

Price when new: £33,065
On sale in the UK: Now
Engine: 1499cc 3cyl mild-hybrid petrol, 168bhp, 207lb ft
Transmission: Seven-speed automatic, front-wheel drive
Performance: 7.6sec 0-62mph, 140mph, 49.6-52.3mpg, 126g/km of CO2
Weight / material: 1500kg
Dimensions (length/width/height in mm): 4361/1800/1459mm

Photo Gallery

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By Ted Welford

Senior staff writer at CAR and our sister website Parkers. Loves a car auction. Enjoys making things shiny

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