► New 2018 Audi A1 revealed
► A smarter, posher VW Polo
► Longer, wider, lower techfest
The new 2018 Audi A1 is here - and the first official photographs suggest Audi's smallest car has taken a big leap forwards, stylistically and mechanically. It will be a five-door hatchback only, with no three-door planned - and there's no hint of diesel engines at launch, either.
This is the Mk2 A1 Sportback; the original was launched way back in 2010, believe it or not. CAR lived with one for a year and you can read our long-term test here. The intervening eight years might have taken their toll on its wardrobe, but it still remains a strong seller with around 24,000 registered in the UK last year. Audi has sold a solid 830,000 worldwide since launch.
Audi hopes to grow that number with this, the chiselled Mk2 Audi A1. You can place an order at your nearest dealership from July 2018 and the first right-hand drive models arrive in November 2018.
What's new for the 2018 Audi A1 Sportback?
Everything. This is an all-new model, spun from the Volkswagen group's ubiquitous MQB platform. That's engineering shorthand for the oily bits that underpin small and medium sized cars from across Wolfsburg's empire, from Golf to Octavia, Polo to Arona. It'll be made in Spain at Seat's Martorell factory, rather than in Audi's Brussels facility.
More specifically, this is the MQB AO architecture and the crisp styling wrapped around it makes the new 2018 A1's dimensions longer (+56mm to 4029mm), wider (+35mm to 1740mm) and lower (-13mm to 1409mm) than before. It's aero efficient for a small hatchback, with a drag rating of 0.31, according to Audi.
‘The current car is a bit roundish; this one is more powerful,’ exterior designer Juergen Loeffler told CAR magazine. He is a trusted lieutenant of Ingolstadt design - and was responsible for the Mk1 A1, as well as the third-generation TT.
‘We are using less chrome. I think chrome is more for luxury cars like the A8. You can order an aluminium single-frame grille on the new A1, but the black frame looks more sporty.’
The design story
Shorter overhangs and increased passenger compartment space are enabled by the longer wheelbase, which stretches a whopping 94mm over the outgoing model. The new A1 has a more sporting, less curvaceous look as a result.
Think less soft bar of soap, more baby Quattro. Helped in no small part by those strong haunches, and multiple side creases, designed to inject a little more sporting athleticism and to visually lower the car. Steffen Tarashti, product marketing chief of A1, puts it this way: ‘It’s no longer round, it’s not cute. It’s very masculine - it shows off its muscles.’
There's not a little menace about it, thanks to those three slots (above) on the leading edge of the bonnet, nabbed from the earlier 1984 Audi Sport Quattro. The 31mm stretched track helps here, too, as do the new 'Star Wars headlamps that look futuristic - like an arrowhead,' according to Loeffler.
Standard models get two slots; three slots mean you're looking at an S Line trim. Note also the elongated rear spoiler on S Line spec. Those slots are entirely cosmetic, by the way, with zero functional benefit.
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Audi will offer a host of personalisation on the new A1. One of the key changes many buyers are expected to make is to pick a coloured roof, contrasting with the 11 exterior paint choices. ‘The roof graphic makes it look lower and sportier,’ admits Loeffler, an 18-year veteran of the Audi design department.
Why all this masculine talk? The last A1 had the highest female reach of any Audi, apparently, as well as the youngest buyer profile. Three-quarters of buyers were new to the brand. While they don't want to lose that, they want to make sure it doesn't alienate male buyers as much.
The growth spurt means that accommodation is better than before, too:
- Boot space (seats up) 335 litres (+65)
- Boot space (seats down) 1190 litres (+170)
Wheel sizes stretch from 15 to 18 inches in diameter, with a choice of silver, white, black or copper alloys. There seems to be a lot of copper knocking around the VW Group at present (cf the alloys on new Cupra Ateca models).
Inside the new Audi A1's cabin
The A1 Sportback interior is bang-up-to-date with the latest Ingolstadt trends: you get 10.3-inch digital dials and Virtual Cockpit so you can turn your instruments into a full-width map or watch your speed; MMI Touch controls most minor functions from a central touchscreen that fades to black when not in use; and you can personalise all manner of different cabin colours and trims (see the sandy-yellow interior below for inspiration).
Continuing the driver-focused, sporty theme is the centre console, angled at 13deg towards the driver just like BMW cockpits of yore.
Crucially, it's roomier than before and flies the standard for Audi quality. It's well built, yet sportier than the outgoing A1's cabin. Considering this is fundamentally a Polo in disguise, it does well to feel premium and sporty. We know, because we've already sat in it.
Natural voice operation is said to control many functions through normal speech; we have yet to try this, however. We will report back when we review the new Audi A1 later this summer.
Niceties such as B&O stereo, Apple CarPlay and Android Auto are available too, although it is likely these may be cost options on lower specs. Note also the 30-colour interior LED lighting option for those who like to rock a kids disco while on the school run.
Audi A1 Sportback: UK prices and specs
No official confirmation yet on the UK prices and costs of the new A1, but it seems likely that the range will be nudged up a little from today's starting point of £17,280. Order books here open in July 2018, ahead of first deliveries in November 2018. We tip prices from around £18,000.
Choose from the following Audi A1 engines:
- Audi A1 25 TFSI 1.0 3cyl, 94bhp, 136lb ft
- Audi A1 30 TFSI 1.0 3cyl, 114bhp, 148lb ft
- Audi A1 35 TFSI 1.5 4cyl, 148bhp, 184lb ft
- Audi A1 40 TFSI 2.0 4cyl, 197bhp, 236lb ft
The latter has S Tronic dual-clutch transmission as standard; lowlier models come with a choice of manual or S Tronic auto. Most Audi A1s will be front-wheel drive, but more powerful models can be specced with a Haldex-cluch operated Quattro drivetrain. Tellingly, no diesel engines are confirmed.
Although based on the hardware from a VW Polo, the engineers vow it'll drive differently, with a lower ride height, more direct steering and a different suspension tune. Although Drive Select is available, it will only vary throttle response, gearshift speed and steering weight rather than offer adaptive dampers. It'll pipe in different engine noise to make it feel sportier, too.
We'll update this page when we have more precise details for right-hand drive models.
See our Audi reviews here