Nissan’s Hyper Punk concept wants you to like and subscribe

Published: 19 October 2023

► New Nissan Hyper Punk concept revealed
► Looks like a small crossover SUV
► It’s designed for young ‘content creators’

Smash that like button if you think Nissan’s new Hyper Punk concept has got rizz and is living rent free in your head, or drop a comment if you think doesn’t pass the vibe check!

Yes, Nissan’s latest concept headed for the 2023 Japan Mobility show (formerly known as the Tokyo motor show) is designed to appeal to the young’uns and future metaverse explorers, including those who make a living from creating art and content. It follows the Hyper Tourer, the Hyper Adventure and Hyper Urban concepts.

The new Hyper Punk concept is meant to be a ‘mobile creative studio’ on wheels, and Nissan describes it as ‘an all-electric compact crossover tailored for content creators, influencers, artists and those who embrace style and innovation.’

Its exterior design is awash with sharp creases and polygonal angles, and includes clever uses of light like wraparound DRLs and even strips of glowing white in the massive 23-inch wheels. The interior is heavily inspired by origami, with layered triangles folding over each other in the dashboard and there are headrest speakers from Fender installed.

Nissan says the Hyper Punk concept includes V2X technology, and the interior’s ‘seamless internet connectivity’ allows the user to ‘link their devices and creative equipment, enabling users to access information or create on the go.’

Given the quietly-growing prevalence of the metaverse, Nissan is keen to show that its concept can work in the physical as well as the digital world. So much so that the brand has announced that the car will be able to drive in the video game Fortnite.

The concept makes its public debut at the 2023 Japan Mobility show. Oh, and if you’re really here to like and subscribe, you can do that on our YouTube channel.

By Jake Groves

CAR's deputy news editor, gamer, serial Lego-ist, lover of hot hatches

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