Brexit 'won't stop Audi's special relationship with the UK'

Published: 13 July 2016

► UK remains priority Audi market
► Brexit won't change focus - CEO
► Britain laps up S, RS sporty models

Audi chairman Rupert Stadler has vowed that Britain's decision to leave the European Union would not impede the firm's performance here. 

'We don't care about Brexit,' he said. 'Great Britain is important for us, and will stay important for us.'

Great Britain: a priority market for Audi

The UK oscillates between being Audi's third and fourth largest market, contributing 9% of the company's global volume. 

'In 2015, we sold 166,000 cars in the UK - that's a pretty nice number,’ Stadler added. ‘So, despite all the European discussions, we will stick to this market, and we think it will be good business for us in the future.'

The UK’s insatiable appetite for faster Audis

British drivers' love of performance mean 11% of A6 and A7 models are S and RS versions, compared with 7% across Europe, mentioned Stadler in an aside. 

It all explains why Audi is so keen for Britain to remain open for business, although that importance will surely dwindle if the economy starts tanking or high import tariffs are unavoidable. 

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Audi showrooms: busy for how much longer, post-Brexit?

By Phil McNamara

Editor-in-chief of CAR magazine

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